Bitso is a cryptocurrency exchange and digital financial services platform founded in 2014 in Mexico City by Ben Peters, Pablo Gonzalez, and Daniel Vogel. The company operates as the largest cryptocurrency exchange in Latin America, serving over 8 million users across Mexico, Brazil, Argentina, and Colombia. Bitso was the first platform in the region to support cryptocurrency purchases with local currencies including Mexican pesos and Brazilian reals via direct bank transfers through payment systems like SPEI. The platform offers trading of over 50 cryptocurrencies including Bitcoin, Ethereum, USDT, stablecoins, and other digital assets. Bitso provides both basic and advanced trading interfaces through Bitso Alpha, its professional trading platform with advanced charting and technical analysis tools. Beyond retail trading, the company has expanded into broader financial services including Bitso Yields for passive earnings, cross-border remittance services, and international transfers. In 2025, Bitso launched Juno, a subsidiary that issues stablecoins including MXNB, a Mexican peso-backed stablecoin designed to facilitate cross-border payments. The company also introduced Bitso Business, a B2B arm providing payment infrastructure, FX services, and treasury management solutions for institutional clients and businesses. Bitso holds a DLT provider license from the Gibraltar Financial Services Commission and operates through its authorized subsidiary NVIO Pagos Mexico, which received authorization from Mexico's CNBV as an Electronic Payment Fund Institution under the country's Fintech Law. The platform integrates with Mexico's SPEI banking system and offers security features including two-factor authentication, biometric login, and insurance backed by CoinCover. In late 2025, Bitso expanded its offering to include access to over 5,000 global stocks and ETFs for Mexican users, evolving from a pure cryptocurrency platform into a comprehensive investment platform.