Stori

Stori is a Mexican fintech unicorn that provides digital credit cards, deposit accounts, and personal loans focused on financial inclusion for underserved populations in Latin America. Founded in 2018, the company operates under Stori México, S.A. de C.V. Sociedad Financiera Popular, a regulated entity supervised by the National Banking and Securities Commission (CNBV). Stori achieved unicorn status in 2022 with a valuation of $1.2 billion and has raised over $400 million in equity and debt financing from investors including GGV Capital, GIC, Lightspeed Venture Partners, General Catalyst, Goodwater Capital, and Tresalia Capital. The company serves approximately 3 million customers in Mexico as of 2024. Its flagship credit card product features a 99 percent approval rate and targets mass-middle and emerging-middle income consumers who typically lack access to traditional banking services. In September 2023, Stori obtained CNBV approval to acquire Sofipo MasCaja, expanding its regulatory license to offer deposits and a broader range of financial products. The company launched Stori Cuenta+, a high-yield deposit account, in October 2023, offering competitive interest rates with no minimum balance requirements and 24/7 liquidity. Recent product innovations include co-branded credit cards, such as a partnership with Shein announced in 2024. Stori operates with a fully digital, app-based customer experience from application to bill payment, leveraging machine learning and data-driven underwriting to serve customers with limited or no credit history. The company has offices in Mexico City, Arlington Virginia, and Asia, reflecting its global operational footprint. Stori positions itself as a multi-product financial platform with a mission to democratize credit access for 100 million underbanked consumers across Latin America.