TREBU

Trebu is a Mexican fintech company that operates a data-sharing network designed to help financial institutions and digital lending companies in Latin America combat fraud and loan default. Founded in 2022 by Daniel Akle Carranza and Antonio Longoria, the company is headquartered in Mexico City. The founding team brings extensive experience from the lending sector, having managed over 2 million loans as general managers at Tala and Branch in Mexico, where they observed that many borrowers defaulting with one lender were simultaneously defaulting with others. Trebu addresses the challenge of high default rates by providing real-time information sharing among its clients, enabling them to strengthen their credit underwriting models and identify high-risk borrowers more effectively. The platform allows participating companies to access up-to-date borrower behavior data while maintaining control of their own data. Trebu has raised funding from notable investors including Y Combinator, Latitud Ventures, NAZCA, and Blue Zone Ventures, with approximately $500,000 raised through a convertible note round. The company also offers complementary AI-powered tools for logistics operations, including systems that extract and structure information from WhatsApp messages and emails to detect sales orders and service requests. However, its core business model centers on fraud prevention and credit risk management for the financial services sector. The company operates within Mexico's growing fintech ecosystem, which includes over 800 local fintech companies as of 2024, serving an industry where fraud detection and prevention have become critical priorities.