Ploy

Ploy is a British cybersecurity company that provides an AI-powered identity governance and administration platform designed to combat enterprise identity sprawl. Founded in 2023 by Jacob Prime and Harry Lucas, both former executives at Metomic, the company is headquartered in London, United Kingdom. Ploy develops a cloud-first IGA platform that automates the entire employee identity lifecycle, including onboarding, role changes, and offboarding processes. The platform features Luna, an autonomous identity agent that uses artificial intelligence to manage access controls, permissions, and compliance requirements across an organization's technology stack. Ploy addresses the challenge of managing identities across hundreds or thousands of SaaS applications, cloud platforms, and collaboration tools that modern enterprises use. The platform provides real-time visibility into who has access to what resources, automates access reviews, and helps organizations maintain compliance with standards such as SOC 2, ISO 27001, and SOX. In October 2025, Ploy secured £2.5 million in seed funding led by Osney Capital, with participation from Superseed, Tiny.vc, and Rule30, along with angel investors from companies including ForgeRock, Digital Shadows, Zscaler, and Rapid7. The company targets the mid-market segment, positioning itself as a more accessible alternative to legacy IGA solutions that are often complex and costly to deploy. Ploy's platform distinguishes itself through quick implementation times, automated compliance workflows, and AI-driven policy recommendations. The company competes in the rapidly growing IGA market, which is projected to expand from $7.1 billion in 2023 to over $23.4 billion by 2032. Ploy is not a Mexican fintech company and does not operate in the Mexican market.