Capital Markets

Mexico's digital brokerage revolution has driven investment accounts from 4.5 million in 2022 to 12.8 million by Q1 2025—a 79% annual growth rate. Assets under management reached $219.857 billion USD in March 2025, with the digital brokerage market valued at $85 million in 2024.
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GBM+ (Grupo Bursátil Mexicano) leads with 15+ million accounts and MX$800 billion in assets under custody. Following a $150M SoftBank investment in 2021 at $1B+ valuation, GBM+ now offers 6,000+ US stocks and ETFs alongside robo-advisor products including Smart Cash and Wealth Management. The firm handles 16% of Mexican capital market operations.
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Kuspit, Mexico's first 100% online broker since 2012, offers CNBV-regulated trading with a 100 MXN minimum investment, access to 3,500+ securities, and 0.20% commission.

Bursanet (Actinver), provides institutional-grade analysis tools with a 1,000 MXN minimum.

DINN (Santander) delivers digital robo-advisory with daily interest on uninvested funds.

Growth drivers: Cetes Directo, the government's direct investment program since 2010, normalized retail investing in government securities.
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Regulatory framework: All brokerages houses (Casa de Bolsa) require CNBV authorization. An investment advisors (Asesor de Inversión) requires registry.

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