pilou

Pilou is a Mexican wealthtech platform focused on empowering women through financial education, investment management, and wealth-building services. Founded in 2020 by Patricia Florencia and Andrea de la Garza, two women with private banking backgrounds, the company emerged from recognizing significant gender disparities in financial services across Latin America. Pilou operates as a digital investment platform that provides personalized portfolio management services, enabling users to track savings and investments through an accessible, transparent interface. The platform requires a minimum investment of 2,000 Mexican pesos with no maximum limit, offering diversified investment portfolios managed by global financial professionals. Investment returns vary according to user risk profiles, ranging from conservative to higher-risk options, and depend on market variables including interest rates set by Banco de México, exchange rates, and capital markets performance. Pilou is registered as Delta Capital Asesores Independientes S.A.P.I. de C.V. and holds regulatory authorization from the Comisión Nacional Bancaria y de Valores (CNBV) under folio number 30041-001-140, operating as an independent investment advisor. The company targets primarily women investors in Mexico and Latin America, addressing a significant market gap where only 0.8 percent of women in the region have investment accounts. Based in Ciudad de México with approximately 11-50 employees, Pilou secured a 500,000 USD pre-seed funding round in December 2022. The company's brand is registered with the Instituto Mexicano de la Propiedad Industrial. Pilou positions itself as committed to the United Nations Sustainable Development Goals, particularly focusing on reducing the gender gap in investment participation and promoting financial inclusion throughout Latin America.