Ezuza

Ezuza was a mobile payment and digital wallet platform headquartered in Mexico City that focused on serving unbanked and underbanked populations in emerging markets. Founded in 2007 by Monique Maddy, the company developed a mobile money service that enabled users to conduct cashless financial transactions through their mobile devices. The platform offered a range of services including peer-to-peer money transfers, international remittances, bill payments, airtime top-ups for mobile phones, and customized corporate payment solutions. Ezuza operated through an agent-based distribution model, partnering with micro-businesses and small stores that acted as cash-in/cash-out points for customers. These agents used tablet-based applications to facilitate transactions on behalf of customers who could then manage their digital wallets through iOS and Android mobile apps. The platform integrated with major telecommunications operators in Latin America and payment partners including OXXO, allowing users to top up their wallets and pay for goods and services at merchant locations without using cash. Ezuza raised approximately $6.22 million in funding over 10 rounds between 2011 and 2017, with the last funding round occurring in November 2017. The company also received equity investment from the Inter-American Development Bank to support its network expansion and financial inclusion objectives. However, according to recent industry databases, Ezuza is no longer an active operating company as of 2024. The company's last significant operational activities appear to have occurred several years ago, and it is now considered defunct in the Mexican fintech ecosystem.