Tuhabi

Tuhabi is the Mexican operating brand of Habi, a Colombian proptech unicorn founded in 2019 that specializes in simplifying the buying and selling of used residential properties through technology and data-driven solutions. The company operates in Mexico and Colombia, having achieved unicorn status in May 2022 with a $1 billion valuation following a $200 million Series C funding round led by Homebrew and SoftBank Latin America Fund. Tuhabi's core business model combines three main offerings: direct property acquisition (iBuying), where it purchases homes from sellers within 10 days, renovates them, and resells them; data-driven property valuation using proprietary algorithms that analyze over 100 variables; and financial services, including mortgage origination and brokerage. In Colombia, Habi is recognized as the largest mortgage originator, and the company positions itself as the largest buyer and seller of used homes in both Colombia and Mexico. The company has raised over $300 million to date, with investors including BBVA Spark, Inter-American Development Bank (IDB), Victory Park Capital, Grupo Financiero Banorte, and Coppel. Tuhabi targets middle-class families and focuses on providing liquidity, transparency, and efficiency in Mexico's second-hand housing market, which accounts for over 63 percent of mortgage-backed transactions. In January 2025, Tuhabi acquired Mexican proptech Pulppo to strengthen its market position, bringing together complementary capabilities including Pulppo's network of 100 real estate agencies and 800 brokers. The combined entity reached $1 billion in aggregate transaction volume in 2025. Tuhabi previously acquired OKOL (parent company of Propiedades.com) and Tu Cantón in 2021. The company has offices at Avenida Paseo de la Reforma 29, Piso 35 in Mexico City and aims to capture 20 percent market share by 2030.