beleta

Beleta is a Mexican proptech company that operates a specialized online real estate marketplace focused exclusively on premium residential properties in Mexico's most exclusive neighborhoods. Founded by Lorena Ariza (CEO and Co-Founder) and Rodrigo Sánchez (CTO and Co-Founder), the platform launched operations in November 2022 and is headquartered in Cuauhtémoc, Ciudad de México. Beleta positions itself as the first niche luxury real estate portal in Latin America, differentiating from generalist property portals by curating only AAA-grade residential properties for sale and rent in high-end areas such as Polanco, Santa Fe, and Valle de Bravo. The platform connects high-net-worth property buyers, sellers, and renters with certified professional real estate brokers who specialize in the premium segment. Unlike many proptech companies that seek to disintermediate real estate agents, Beleta places brokers at the center of its business model, providing them with a dedicated platform to showcase luxury properties and generate qualified leads. The company offers a concierge service to accompany clients through the property search and transaction process. Beleta's business model charges subscription fees to brokers who wish to list properties on the platform, and it integrates with tools like EasyBroker for automated property updates. The platform serves major metropolitan areas including Mexico City, the State of Mexico, and tourist destinations across the country. Beleta is an active participant in the Latin American proptech ecosystem, with CEO Lorena Ariza regularly speaking at industry events such as the PropTech Latam Summit and REACH Latin America programs. As a pure real estate technology play without direct financial services components, Beleta leverages digital marketing and segmentation strategies to efficiently match luxury property inventory with qualified buyers.