pulppo

Pulppo is a proptech platform based in Mexico City that operates as a real estate accelerator for agencies and brokers across Latin America. Founded in 2022 by Argentine entrepreneurs Matías Gath and Agustín Iglesias, the company provides technology, tools, and support to empower real estate professionals rather than replacing them. Pulppo offers an integrated suite of digital solutions including a CRM system with WhatsApp integration, property valuation tools, performance analytics software, automated online property listings, marketing automation, and legal advisory services. The platform targets mid to high-value residential properties, focusing on properties valued above $200,000 USD. The company was accepted into Y Combinator's accelerator program and raised a $1.7 million pre-seed round in February 2022 led by Latitud, followed by a $5 million seed round in January 2023 led by Saudi Arabia's DAAL Ventures. As of early 2025, Pulppo managed a network of approximately 100 real estate agencies and 800 brokers, facilitating $215 million in property sales during 2025. In January 2025, Pulppo was acquired by Tuhabi, a Colombian-Mexican proptech unicorn specializing in used home sales. Following the acquisition, Pulppo continues to operate as an independent brand with its original team and business model intact, maintaining its focus on broker empowerment and professional services. The founders, both serial entrepreneurs with prior exits in technology and real estate sectors, bring extensive experience from ventures including Tokko Broker and Kadabra, demonstrating a commitment to professionalizing Latin America's residential real estate market through technology enablement.