Lidh

Lidh is a Mexican fintech company founded in 2018 that provides digital financial services and financial education with a gender perspective specifically designed for women. The company positions itself as a neobank focused on addressing the financial needs and challenges women face throughout different life stages. Lidh offers a mobile app and digital account that allows users to save, transfer, pay, and receive funds, with an accompanying Mastercard-branded debit card. The platform includes intelligent financial management tools that categorize expenses in real-time and enable users to create and monitor budgets. Users can make cash withdrawals at any ATM and deposits at over 30,000 retail locations including Walmart, 7-Eleven, and major pharmacy chains across Mexico. A core component of Lidh's offering is Lidh Academy, a digital financial education platform providing free access to over 50 courses, workshops, webinars, templates, and personalized financial consulting covering topics such as finance, entrepreneurship, investing, savings, and business development. The company was co-founded by Tonatiuh Salinas and Barbara Arredondo Ayala, with the founding team primarily composed of women. In January 2022, Lidh raised $1.8 million in seed funding led by Mexican angel investors and Growthbox Ventures. The company is headquartered in Querétaro and operates throughout Mexico, with over 10,000 registered users. Lidh is a member of the Financial Alliance for Women and has received support from Google for Startups Accelerator. The company aims to expand into a gender-focused marketplace for financial services targeting underserved segments including women entrepreneurs and the working class.