ROCKET

Rocket (operating as Rocket.la) is a digital financial advisory platform headquartered in Mexico City that provides free credit bureau consultation and personalized financial recommendations to Mexican consumers. The company was founded in 2014 by Daniel Rojas and Hugo Marín and positions itself as the largest financial advisory platform in Mexico. The platform allows users to access their credit bureau reports from Buró de Crédito and Círculo de Crédito at no cost and receive personalized recommendations for financial products based on their credit history and financial profile. Rocket serves as a credit marketplace connecting users with financial institutions, operating on an affiliate commission model where partner institutions pay Rocket for qualified customer referrals. The company does not charge users for any of its services. According to available data, Rocket reported over 5 million registered users, with more than 1.6 million granting access to their credit history. The platform targets both unbanked individuals seeking their first formal financial product and existing consumers looking for better financial product options. Rocket has established partnerships with approximately 10 regulated financial institutions in Mexico, including traditional banks and fintech companies such as Kueski and YoTePresto. The company has raised approximately $2.1 million in funding from investors including 500 Startups, Angel Ventures, ON Ventures, IGNIA, and GC Capital. Rocket emphasizes that it is not a licensed credit institution, credit bureau, or regulated financial advisor, but rather a technology platform providing credit analysis and financial product comparison services. The platform operates through both web and mobile applications.