MEDA

Medá is a regulated Electronic Payment Funds Institution (IFPE) launched by Binance in September 2025 to expand digital financial services in Mexico. Operating as Programas de Relacionamiento Medá, S.A.P.I. de C.V., Institución de Fondos de Pago Electrónico, the company is authorized and supervised by the Comisión Nacional Bancaria y de Valores (CNBV) under Mexico's Ley Fintech regulatory framework. Backed by a $53 million investment commitment over four years (2025-2028), Medá operates independently from Binance's global exchange with its own management team to ensure compliance with local regulations.

Medá's primary service offering focuses on facilitating deposits and withdrawals in Mexican pesos within the Binance ecosystem, providing a bridge between traditional finance and digital assets. The platform enables users to manage funds in pesos, transfer between traditional bank accounts and digital wallets, and conduct electronic payment transactions through direct channels. The company targets Mexico's population of over 125 million, with particular emphasis on financial inclusion for underserved and unbanked segments, as well as small and medium enterprises.

Headquartered in Mexico City at Calle Bahía de Santa Bárbara, Medá employs approximately 17 people and maintains compliance with anti-money laundering and know-your-customer requirements established by the Unidad de Inteligencia Financiera and operational standards set by the Banco de México. The company's stated mission is to become a leading alternative in Mexico's financial technology space as a processor of peso-denominated transactions, aiming to increase competition in a historically concentrated payments market. Medá's independent structure positions it to adapt to Mexico's specific financial needs while maintaining regulatory credibility and fostering collaboration between conventional banking systems and digital financial ecosystems.