Ikiwi

Ikiwi is a Mexican digital financial comparison and lead generation platform founded in September 2016 in Buenos Aires, Argentina, by co-founders Matías Torres (CEO) and Nicolás Rombiola (CTO). The company positions itself as a fintech marketplace or aggregator that connects consumers with financial products from over 30 fintech companies operating in Mexico. The platform operates under the legal entity Vitamina Financiera SAS and provides a free service to users seeking to compare and access financial products without directly issuing or originating financial products itself. Ikiwi's core offering includes comparison and lead generation services for personal loans, business loans, peer-to-peer lending options, credit cards, investment products, and crowdfunding opportunities across various modalities. The platform functions as a user profiling system that matches individuals with suitable financial products based on their financial profile, delivering personalized offers within seconds. The service targets digitally-oriented consumers who prefer fully online financial services over traditional banking branches. Beyond its Mexican operations, Ikiwi has expanded to Colombia and has indicated plans for an Argentine market launch. The platform also provides educational content about fintech trends, regulations, and industry developments in Mexico, serving as an information resource for the broader fintech ecosystem. As a customer acquisition channel rather than a regulated financial institution, Ikiwi does not fall under direct supervision by Mexican financial regulators like CNBV, as it does not issue financial products or provide crowdfunding platform services itself. The company maintains a small team of 1-10 employees and continues to operate as a private entity.