Alfi

Alfi is a Mexican fintech company founded in 2019 that provides a gamified financial education and inclusion platform operating across Latin America. Headquartered in Miguel Hidalgo, Mexico City, the company offers both B2C and B2B solutions designed to improve financial literacy and connect users with appropriate financial products. The platform uses gamification, behavioral economics, and machine learning to deliver personalized financial education experiences through interactive games featuring characters like Toro and Oso. Alfi's technology profiles users according to their consumer preferences and investment profiles, then guides them through tailored educational content to help them make better financial decisions. The company operates a dual business model: it offers a white-label, plug-and-play platform to financial institutions, governments, and public agencies seeking to enhance their clients' financial literacy, while also providing direct-to-consumer services through the Alfi app and Alfi Premium subscription. The platform acts as a marketplace, connecting educated users with curated financial products from partner institutions, earning revenue through successful conversions and acquisitions. Alfi has expanded throughout the Pacific Alliance region, operating in Mexico, Chile, Peru, Colombia, Bolivia, and Ecuador. The company has partnered with financial cooperatives, microfinance institutions, and government agencies to promote financial inclusion. Alfi participated in Startupbootcamp FinTech Mexico City and has received backing from Village Capital, Start-Up Chile, MassChallenge Mexico, and UTEC Ventures. The platform has reportedly reached over 150,000 registered users, with metrics showing 35% of users purchased their first financial product through the platform and 57 educational institutions using the service.