Airbag

Airbag is a Latin‑American insurtech that uses a mobile app and analytics platform to measure driving behavior, reward safe drivers with points and prizes, and help fleets cut accidents and operating costs. It targets cargo, passenger transport, corporate fleets, and field teams, positioning itself as “HR software for transport” that improves safety, retention, and profitability.

What Airbag does

• Monitors driver behavior (speeding, harsh braking, acceleration, cornering, cellphone use, fatigue patterns) via the Airbag app and backend analytics, generating per‑trip scores and rankings.
• Provides real‑time insights on each operator so fleet managers can coach drivers, detect risky patterns, and optimize routes, maintenance, and downtime.
• Integrates three core modules: Airbag App (driver app and scoring), Airbag DMS (driving behavior analytics), and Airbag Assistance/Rewards (benefits and incentives layer).

Incentives and “Puntos Airbag”

• Drivers earn Puntos Airbag when they maintain good driving scores; points accumulate monthly and can be redeemed for rewards such as gift cards, TVs, and home appliances.
• The system uses gamification—medals, challenges, and rankings—to encourage continuous improvement and healthy competition between drivers and teams.
• Companies report that this recognition program significantly improves driver satisfaction and retention, with Airbag citing up to 4× higher retention in fleets using its reward schemes.

Impact on safety and costs

• Airbag claims that its clients can reduce fleet sinister rate (accidents) by up to 40%, and in some Colombian operations reports point to reductions of up to 53%.
• The platform helps fleets save up to 20% in maintenance and around 30% in fuel, tires, and brakes by improving driving habits and reducing vehicle downtime.
• Testimonials highlight annual savings above MXN 150,000 in a single fleet and emphasize better feedback with drivers and fewer incidents due to reduced cellphone use while driving.

Geographic footprint and recognition

• Airbag was founded in 2020 in Mexico City by Adrián Trucios, José Manuel Beauregard, Raúl Dávila, and Alonso Guzmán, and has expanded operations to Colombia and Costa Rica.
• It serves more than 11,000 drivers across over a hundred transport companies in the region, partnering with insurers like Seguros Bolívar to bundle safety programs with insurance.
• In 2025 it won the Seal Award for “Best Partnership” at the Insurance World Challenge in Madrid for its alliance with Seguros Bolívar, standing out as a leading safety‑focused insurtech.

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