kalmy (soofi)

Kalmy, operated by SOOFI Tu Asesor Digital de Seguros SAPI de CV, is a digital insurance broker based in Guadalajara, Jalisco, that specializes in health and life insurance products. The company positions itself as a digital insurance agent available 24/7, enabling users to search, compare, and purchase health insurance policies, particularly medical expense insurance, through its online platform and mobile applications. Kalmy partners with multiple insurance carriers to offer users discounts of up to 35% on insurance policies while providing access to the same coverage options available through traditional channels. The platform primarily targets millennials and offers both individual and group health insurance products, including its Kalmy Empresa solution for companies seeking to provide employee benefits. A distinctive feature of Kalmy's offering is its integrated wellness program, which operates independently from insurance carriers and includes nutrition, psychology, and sports components designed to incentivize healthier lifestyles. The program measures key performance indicators through partnerships with Mexican laboratories such as Grupo Diagnostico Proa and aims to link with wearable technology for real-time health data tracking. Kalmy operates as a broker, working with insurance companies while providing digital tools to enhance the customer experience by displaying hospital networks, coverage options, and benefits in a user-friendly format. The company has participated in accelerator programs including MassChallenge and Finnovista, and co-founded the AIM Mexican Insurtech Association. As of recent reports, Kalmy has expanded its presence to more than 24 states across Mexico, leveraging technology to scale insurance distribution significantly beyond traditional agent models.