woow

WOOW (Todo Bien Woow, S.A.P.I. de C.V.) is a Mexican insurtech company operating as a digital insurance marketplace that allows consumers to compare, purchase, and manage insurance products and assistance services through a mobile app and web platform. Founded in March 2020 by CEO Margarita Zepeda Porraz, who has over 13 years of experience in Mexico's insurance sector, WOOW positions itself as the first 100% Mexican insurance marketplace launched during the COVID-19 pandemic to address the digital gap in the insurance industry. The platform partners with major Mexican insurance carriers including Chubb, GNP, Qualitas, Mutuus, Ana Seguros, HDI, Crabi, and Miituo to offer a comprehensive product portfolio. WOOW's product offerings include auto insurance (traditional and pay-per-kilometer models), health insurance (gastos médicos hospitalarios), pet insurance, gadget and cellphone protection, travel insurance, motorcycle insurance, home insurance, and cyclist insurance. The company targets millennials and underserved consumers by simplifying the insurance purchase process and making coverage more accessible through transparent digital experiences. The platform includes value-added services such as unlimited medical consultations, home repair assistance, and 24/7 roadside assistance. WOOW operates from offices in Lomas de Chapultepec, Mexico City, and serves customers nationwide through its digital channels. The company has established partnerships with international players like Marsh Affinity and continues to expand its team and product offerings in Mexico's growing insurtech ecosystem.