Zendala.io

Zendala operates as a corporate wellness insurtech company based in Mexico City that has evolved significantly since its founding in 2019. The company was originally established as a health insurance platform targeting urban Millennials and Gen Z with affordable, customized insurance products designed to address Mexico's low health insurance penetration, where an estimated 94 percent of the population lacks private coverage. Co-founded by Diego Muradás Lorenzo, Eva Sander, Mario Daniel Aguillón Anzaldo, and Rafael Verduzco Vazquez, Zenda.la initially partnered with reinsurer Swiss Re and Prevem Seguros to offer flexible health and accident coverage through a digital platform. The company raised two million dollars in seed funding in June 2021, led by Angel Ventures with participation from K50 Ventures, Clout Capital, Magma Partners, G2 Momentum Capital, and Lotux VC. Zenda.la was recognized in the 2022 Inclusive Fintech 50 cohort for its focus on financial inclusion and was accepted into the IBM Hyper Protect Accelerator Program. Over time, the company pivoted toward a B2B corporate wellness model, now positioning itself as an AI-powered platform that offers personalized health and wellness programs for employees. The current platform leverages artificial intelligence to monitor indicators such as burnout, anxiety, and depression, providing HR teams with management dashboards, wellness coaching, telemedicine access, and gamified health challenges. This shift reflects a strategic move from direct-to-consumer insurance to enterprise wellness solutions. While some sources indicate the company was marked as out of business by early 2025, the website remains active with corporate wellness messaging, and LinkedIn activity continued through 2023, suggesting potential operational changes or restructuring rather than complete closure.