inter.mx

inter.mx is a digital insurance platform operating in Mexico that aims to simplify insurance access and increase financial protection coverage across the country. Launched in 2020 as a subsidiary of Interprotección, Latin America's largest insurance broker founded in 1978, inter.mx functions as both an insurtech platform and insurance broker. The company enables customers to compare, purchase, and manage insurance policies for vehicles, health, pets, and motorcycles through a fully digital, paperwork-reduced process. The platform addresses Mexico's significant insurance coverage gap by eliminating the traditional complexity associated with purchasing insurance. In 2023, inter.mx launched an innovative freemium subscription model called "Te Regalamos Un Seguro" (We Give You Insurance) that offers free basic health and mobile phone insurance coverage, with options to upgrade to paid subscriptions for more comprehensive protection. The initiative aims to shift cultural perceptions about insurance being expensive and unnecessary. The company utilizes Stripe for payment processing and subscription management, and has developed a mobile application that allows policyholders to access coverage information, emergency contacts, and insurance guidance. inter.mx targets both individual consumers and aims to expand insurance penetration in an underserved market where many citizens lack financial protection. Within months of launching its freemium model, the platform achieved approximately 8% conversion from free to paid subscriptions. As part of the Interprotección group, which was acquired by Gentera in 2022, inter.mx operates from Ciudad de México and continues to expand its digital-first approach to democratizing insurance access throughout Mexico.