Kinsu

Kinsu is a Mexican insurtech company founded in 2020 by Matias Gordillo and Agostina Luzzi, headquartered in Cuauhtémoc, Ciudad de México. The company operates a white-label digital distribution platform designed to transform how insurance products are marketed and sold across Latin America. Kinsu addresses a critical challenge in the Mexican insurance market, where penetration remains low, with only 5% of companies insured according to INEGI. The platform enables a new generation of insurance agents called 'Kinsurers' to quote, sell, and manage insurance policies through a free mobile application and web platform. Kinsurers can offer products including auto, motorcycle, home, life, and health insurance from major insurers, earning commissions for each policy sold. The model specifically targets gig workers, millennials, and underserved communities, focusing on women as opinion leaders to promote financial inclusion and insurance awareness. Both non-licensed individuals and traditional licensed agents can use the platform to manage their portfolios and generate income. The company's technology simplifies the insurance purchasing process for consumers while helping insurers and brokers digitize distribution, reduce acquisition costs, and generate qualified leads. Kinsu has raised seed funding from investors including Plug and Play Tech Center and Mundi Ventures. The company has set ambitious growth targets, aiming to register 20,000 Kinsurers on its platform and expand operations to Guadalajara, Monterrey, and Merida. Kinsu's business model emphasizes closing the protection gap in Mexico while providing employment opportunities in the gig economy.