Fondify

Fondify is a Mexican crowdfunding platform established in 2015 and headquartered in Guadalajara, Jalisco. The company operates as a donation-based and reward-based crowdfunding platform that connects individuals, businesses, and non-profit organizations with social and environmental impact projects throughout Mexico. Founded by Salvador Paz and Jose Vielma, Fondify focuses specifically on fundraising for civil society organizations, NGOs, and social causes, distinguishing itself from equity or debt crowdfunding models. The platform provides multiple fundraising tools and channels designed to digitalize and simplify resource procurement for civil society organizations. Its primary target market consists of non-profit organizations seeking to reduce the time spent on fundraising activities, with the goal of allowing them to dedicate more resources to their core missions. According to available data, Fondify has facilitated over 43 million USD in fundraising across 263 NGOs and benefactors. In 2019, the company launched Fondify Academy, a training program based on an ambassador-driven fundraising model where individuals and influencers act as fundraisers for participating associations. The platform also developed Epic by Fondify, which creates unique fundraising experiences with social and environmental impact. Fondify operates with a team of approximately 6-10 employees and maintains a social mission, donating 20% of its profits to participating NGOs. The company operates under the legal entity Laboratorio Futuro Innovación, S.A.P.I. de C.V. As a donation and reward-based platform, Fondify does not require authorization from Mexico's CNBV under the Fintech Law, which only regulates debt-based and equity-based crowdfunding institutions. The platform remains active in supporting disaster relief efforts, cultural preservation, and various social initiatives across Jalisco and other Mexican states.