Mimoni

Mimoni, also known as Lumbrera or formerly MiCel, is a Mexican online lending platform that provides short-term personal loans to underbanked and unbanked consumers in Latin America. Founded in 2008 by Constantino Madero and Gabriel Manjarrez and headquartered in Mexico City, the company positions itself as one of the largest short-term lending platforms in the region. Mimoni operates a fully digital lending model that allows users to apply for loans online by submitting an application and uploading required documents. The platform uses automated, data-driven credit scoring technology to assess credit risk and approve loan requests, specifically targeting the estimated 60 percent of Latin Americans with stable income but limited access to traditional consumer credit. Users can make biweekly loan payments at authorized locations including Oxxo, Bancomer, Banamex, and Banorte. The company has raised approximately $20.75 million in funding, with investors including Gentera, IGNIA, Omidyar Network, Storm Ventures, and Bay Partners. Gentera, a publicly-traded Mexican microfinance holding company, made a strategic investment in Mimoni and participated on its board to develop the business model. Mimoni's last reported funding round was a Series B in September 2011. The company aims to provide an alternative to unregulated local lenders and pawn shops for populations without collateral requirements. However, the current website (mimoni.com) appears to redirect to an influencer marketing and coupon platform, suggesting a significant business pivot or that the domain has been repurposed, raising questions about the lending platform's current operational status.