Moneo

Moneo is a Mexico City-based fintech company operating a mobile cashback rewards platform that addresses the challenges brands face in collecting consumer data in cash-dominated markets. The company operates through Yulah Ventures, S.A. de C.V. and targets consumer packaged goods brands that need to identify and profile shoppers in physical retail environments. In Mexico, where approximately 90% of retail payments are made in cash, traditional card-linked reward systems exclude the majority of consumers. Moneo addresses this gap by allowing users to earn cashback rewards regardless of payment method. Users download the mobile app, make purchases at participating stores, take photographs of their receipts, and upload them to receive cashback almost instantly. The platform uses machine learning technology to extract and structure product-level purchase data from receipt images, enabling brands to link mobile rewards to in-store sales and collect granular consumer insights. This payment-agnostic approach benefits both consumers and brands in a direct value exchange model. Moneo was selected for the inaugural Techstars Payments Powered by Stellar and MoneyGram accelerator class in 2023, and has participated in other notable programs including the IBM Hyper Protect Accelerator in 2022 and Bayer's Digital Health Bootcamp. The company is also a member of the Datatech for Good Coalition and AI for Good SDG Catalyst program. Founded by Sam Carter, David Clifton, and Leo Utskot, the team brings over 20 years of experience each working in Mexico across marketing, television, retail, and mobile services sectors. Moneo has established partnerships with major consumer brands including Vinos Torres España and works with BLN Brands, a leading distributor of wines and spirits in Mexico. The service is available exclusively to residents of Mexico, and transfers are limited to Mexican bank accounts where the account holder matches the Moneo user.