Coru

Coru is a Mexico-based financial technology company that operates as an AI-powered infrastructure platform for financial institutions in Latin America, with a particular focus on Mexico and Brazil. Founded in 2014 as ComparaGuru and later rebranded to Coru, the company has evolved from a financial comparison marketplace into a comprehensive AI infrastructure provider specialized in financial services. The platform originally functioned as Mexico's largest financial comparison service, allowing consumers to compare and apply for various financial products including credit cards, personal loans, auto insurance, and other banking services. Today, Coru provides AI agent infrastructure designed to scale in highly regulated, complex, and multichannel environments characteristic of Latin American markets. The company's platform delivers personalized and actionable financial coaching, helping users identify the causes of their financial challenges, create personalized wellness plans, and make better-informed financial decisions. Coru offers differentiated customer experiences through active assistance and one-on-one consultations with financial experts, combining technology with human guidance. The platform enables financial institutions to provide hyper-personalized digital experiences to their customers. Headquartered in Mexico City with approximately 103 employees, Coru has raised $22.2 million in venture capital funding from notable investors including Thiel Macro (Peter Thiel's family office), Canary VC, IDC Ventures, Jardine Matheson, Credit Karma, and Nova Founders Capital. The company serves both B2C customers seeking financial products and guidance, as well as B2B financial institutions requiring AI infrastructure solutions. Coru competes with other financial wellness platforms such as Zenfi and Rocket in the Mexican market.