OJO7

OJO7 is a performance marketing and lead generation company that operates at the intersection of fintech and martech, specializing in customer acquisition for the financial services sector in Latin America. Founded by Elizabeth Lloyd, the company is headquartered in San Francisco with additional offices in Mexico City, Bogotá, and Madrid. OJO7 positions itself as a leading online lead generation and customer acquisition platform focused on consumer finance markets across LATAM. The company utilizes a proprietary technology platform combined with media expertise to connect consumers seeking financial products with financial institutions on a performance-based model. OJO7 specializes in acquiring new customers for various financial products including bank accounts, credit cards, personal loans, and other consumer finance offerings. The company also operates in the telecommunications sector. Their business model centers on multi-channel digital marketing solutions, operating web properties designed to engage consumers and generate qualified leads. OJO7 works with financial institutions throughout Latin America, functioning primarily as a B2B service provider that bridges the gap between consumers and financial services companies. The company employs approximately 20-50 people according to various sources and generates estimated annual revenue of around $5 million. While OJO7 operates within the fintech ecosystem and focuses exclusively on financial services marketing, it functions primarily as a marketing technology and lead generation company rather than a fintech product or service provider itself. The company maintains an active presence at industry events and continues to expand its affiliate marketing network across Latin American markets.