metricas

Métricas is a Mexican fintech infrastructure provider specializing in technological platforms that enable financial services for both regulated and non-regulated entities. Founded in March 2017 by Alan Alvarado and Miguel Alvarado, the company positions itself as the first Mexican enterprise offering specialized services for the fintech ecosystem in Latin America. Métricas operates as Mis Métricas SAPI de CV and is headquartered in Mexico City. The company's core offering includes card issuing programs under Mastercard and Visa licenses, targeting private and public institutions, financial organizations, technology companies, and payroll providers seeking to create loyalty programs for their clients. Beyond card issuance, Métricas provides comprehensive hub solutions including credit hubs, payment hubs, card hubs, and account management hubs that simplify the administration of financial products. The platform enables clients to operate credit products, issue cards, and manage deposit accounts within weeks rather than months. Métricas serves startups, neobanks, and established financial institutions looking to launch or scale their financial product offerings without building infrastructure from scratch. The company has expanded operations across all 32 Mexican states and established a presence in Colombia, Ecuador, and Argentina as of 2023. Notable implementations include supporting Banco Autofin's B2B payroll account solutions and enabling card issuance for Mexican neobanks. Métricas employs between 11-50 people and maintains an active operational status, serving as a critical enabler for the growing Latin American fintech ecosystem by providing white-label technology infrastructure and regulatory-compliant pathways for financial service delivery.