VentuP

VentuP is a Mexican fintech company headquartered in Monterrey, Nuevo León that operates a B2B e-commerce and order management platform focused on the food industry in Latin America. Founded in 2020 and beginning operations in 2021, the company connects restaurants and food suppliers through a vertical SaaS solution that digitizes procurement processes, eliminating inefficiencies from traditional communication methods like email and WhatsApp. The platform provides restaurants and suppliers with tools for order management, requisitions, real-time tracking, data analytics dashboards, and business intelligence to improve operational efficiency and reduce food waste. VentuP's primary business model combines usage-based SaaS fees with embedded financial services, including lending products such as revolving credit and factoring. The company has developed a proprietary credit scoring system that analyzes transaction data on its platform to assess creditworthiness and offer financing to SMEs in the food sector at lower risk. According to available reports, VentuP has facilitated over 95,000 orders with a gross merchandise value exceeding 30 million USD and serves more than 2,500 active restaurant locations. The platform's network effects are driven by restaurants inviting their suppliers to join the ecosystem at no cost. VentuP has raised approximately 7 million USD from investors including JAM Fund, XochiVentures, Alejandra Ríos, Luis Garza Sada, and angel investors. The company employs between 11 and 50 people and positions itself as building a more efficient and sustainable food supply chain through technology. Its integrated payments solution and mPOS enable digital transactions that generate financial records, facilitating access to credit for businesses operating in Mexico's largely cash-based restaurant industry.