Ridian

Ridian, now operating as Crosspoint, is a Mexico City-based fintech company that has evolved from a crypto investment platform to a cross-border payments infrastructure provider. Founded in 2021 by Rogelio Sada and Eduardo de la Garza, the company initially launched as an automated crypto investment platform targeting Latin American markets, particularly Mexico and Brazil. Ridian raised a $6.2 million seed round in 2022 from prominent investors including Coinbase Ventures, Bitso, NAZCA, LVMH Family Office, Abstract Ventures, and Mountain Partners. The platform originally offered quantitative-driven algorithmic trading strategies connecting to major crypto exchanges such as Binance, Bitso, Kraken, OKX, and Crypto.com via API, allowing users to automate crypto investments without transferring custody of their assets. The company has since rebranded to Crosspoint and pivoted its business model to focus on institutional cross-border payments and asset transfers. Under the Crosspoint brand, the company now provides a platform and API enabling financial institutions to execute multicurrency international payments with instant settlement times, competitive foreign exchange rates, and real-time fund traceability. The platform leverages deep liquidity across multiple currency pairs and institutional partnerships to facilitate low-cost global asset movement. The company maintains its headquarters in Miguel Hidalgo, Mexico City, and continues to serve both centralized and decentralized finance markets. The transition from retail crypto investment services to institutional payment infrastructure represents a significant strategic shift in the company's positioning within the fintech ecosystem.