Mercado Libre is a publicly-traded Latin American e-commerce and fintech company founded in 1999 and headquartered in Buenos Aires, Argentina. The company is incorporated in Delaware, United States, and is listed on NASDAQ under the ticker MELI. Mercado Libre operates the largest e-commerce marketplace in Latin America with over 150 million active users across 18 countries including Mexico, Brazil, Argentina, Colombia, Chile, Peru, and other Latin American markets. The company's fintech arm, Mercado Pago, was launched in 2003 to facilitate payments within its marketplace and has evolved into a comprehensive financial services platform. In Mexico, Mercado Pago is the number one fintech by monthly active users and has become the country's largest payment aggregator with over 1 million active point-of-sale terminals as of September 2025. The platform offers digital wallet services, credit and debit cards, QR code payments, money transfers, bill payments, and peer-to-peer transactions. Mercado Pago Wallet is regulated by the CNBV, Banxico, and CONDUSEF under the Law for the Regulation of Financial Technology Institutions. The company applied for a full banking license in Mexico in September 2024. Beyond payments, Mercado Libre operates Mercado Crédito, which provides lending services to both consumers and small businesses. In Mexico, the company has provided over 2.5 million loans to more than 400,000 SMEs, with a total loan portfolio exceeding $1.5 billion. Mexico accounts for over 20 percent of Mercado Libre's total revenue, up from 12 percent in 2019. The company announced a record $2.5 billion investment in Mexico for 2024, focused on logistics infrastructure, warehouse expansion, credit services, and technology development. Mercado Libre's integrated ecosystem includes marketplace services, logistics through Mercado Envios, digital advertising via Mercado Ads, and the MELI+ loyalty program.