iBasto

iBasto is a B2B digital platform founded in 2017 that operates in the supply chain and financial technology space serving traditional convenience stores known as tiendas de abarrotes in Mexico. Based in Guadalajara, Jalisco, the company was co-founded by Alejandra Rodriguez and Diego Masayi to address supply chain inefficiencies for corner shops across Latin America. The platform enables small retail business owners to order wholesale products online with no minimum purchase requirements, receive wholesale pricing, and benefit from home delivery within two days. iBasto offers a catalog of over 1,200 products directly from manufacturers, allowing store owners to digitize their procurement processes and save both time and money. The company has integrated financial services into its ecosystem through a partnership with YoFio, a fintech lending platform, enabling customers to access credit lines for business purchases with payment terms including up to 14 days interest-free. This embedded financing solution addresses working capital needs for micro-retailers who traditionally face barriers accessing formal credit. iBasto participated in the MassChallenge Mexico Acceleration Program in 2022 and received seed funding through multiple awards, including $5,000 from SingularityU Mexico's Reto de Impacto Jalisco 2021 and $10,000 from the eNovadoras initiative by AT&T Mexico. The company has processed over 12,000 orders as of recent reports and employs between 11 and 50 people. While iBasto provides payment facilitation services through its partnership with YoFio, its core business model centers on B2B e-commerce and supply chain digitization for the traditional retail channel rather than being a pure payment processor.