PayU

PayU is a global payment service provider operating in over 50 markets worldwide, offering online payment processing and fintech solutions to merchants and consumers. Founded in 2002 and headquartered in Hoofddorp, Netherlands, PayU is owned by Prosus, a leading global consumer internet group and technology investor. The company serves nearly 450,000 merchants across various regions, processing approximately 10 million payments daily through more than 400 payment methods integrated via PCI-certified platforms. PayU's payment gateway enables online businesses to accept and process payments through multiple channels that can be integrated with web and mobile applications. The platform supports both small and medium-sized businesses and enterprise-level clients, offering a single API with integrated optimization and security features. In addition to core payment processing, PayU provides value-added services including fraud protection, payment security tools, analytics, tokenization, and AI-driven transaction routing and recommendations. The company has expanded its fintech offerings to include consumer credit solutions such as buy now, pay later (BNPL) and installment payment options, particularly targeting users underserved by traditional finance in emerging markets. PayU operates through regional divisions, with PayU Latam serving Latin American markets including Mexico, where it maintains operations in Ciudad de México. In 2023, PayU underwent significant restructuring, selling its global payments business outside core markets of India, Southeast Asia, and Turkey to Rapyd for $610 million. The company maintains its position as a major fintech investor with over $1 billion in investments to date.