Yastás

Yastás is a payment services platform operated by Compartamos Servicios, S.A. de C.V., a subsidiary of Banco Compartamos and part of the Gentera financial group. The platform functions as a payment network that enables consumers to conduct financial transactions at physical points of sale throughout Mexico. Yastás services include cash withdrawals, cash deposits, credit card payments, bill payments for various services, and mobile phone recharges for major telecommunications providers. The platform targets unbanked and underbanked populations by providing accessible financial services through a network of neighborhood agents and retail locations. Compartamos Servicios operates Yastás through a correspondent banking model, where authorized agents equipped with the Yastás mobile application can process transactions on behalf of customers. These agents earn commissions for each transaction processed, creating an incentive structure that expands the network's reach into areas traditionally underserved by formal banking infrastructure. The company is headquartered in Mexico City at Insurgentes Sur No. 1458, Piso 7, Actipan, Benito Juárez. Yastás positions itself as one of the largest payment networks in Mexico, with thousands of service points distributed across multiple municipalities nationwide. The platform bridges the gap between digital financial services and cash-dependent communities, allowing customers to access banking services without requiring a traditional bank account. The service model combines mobile technology with physical retail presence, making financial transactions more accessible to populations that rely heavily on cash but need to interact with the formal financial system for bill payments and remittances.