swap

Swap is an e-commerce infrastructure platform that provides logistics and global commerce solutions for direct-to-consumer brands and retailers. Founded in 2022 by Sam Atkinson and Zach Bailet, the company operates as an operating system that consolidates various e-commerce operations into a single integrated platform. Swap's core offerings include cross-border shipping, returns management, order tracking, package protection, global tax filing and VAT compliance by country, inventory forecasting, and demand planning. The platform addresses key pain points in international e-commerce by providing guaranteed landed costs, handling duties and taxes at checkout, and managing carrier and insurer relationships. Through its returns solution, Swap enables seamless product returns, exchanges, and store credit while managing relationships with carriers, insurers, and recycling partners. The company has expanded into payments infrastructure through a strategic partnership with Adyen and continues to integrate artificial intelligence capabilities into its platform. Swap currently serves hundreds of direct-to-consumer brands including PANGAIA, Retrofete, Hill House Home, Drake's, and Percival across markets in Europe and North America. The company operates offices in the UK, US, Israel, and the Netherlands. As of January 2026, Swap raised a $100 million Series C round to strengthen its payments capabilities and expand geographically. The company previously secured $9 million in funding to launch its global product offering. While the company serves the commerce sector broadly, it is not focused on financial services for Mexican consumers or businesses and operates outside Mexico.