Deuna

Deuna is a payments infrastructure and orchestration platform that provides one-click checkout solutions for e-commerce merchants operating primarily in Latin America. Founded in late 2020 by Roberto Enrique Kafati Santos and Jose Maria Serrano, the company is headquartered in Palo Alto, California, with significant operations in Mexico, including an office in San Pedro Garza García. The platform addresses three critical challenges in Latin American e-commerce: payment acceptance rates, conversion optimization, and fraud prevention, positioning itself as a Commerce 3.0 solution. Deuna enables merchants to integrate with over 400 global payment providers, alternative payment methods, acquirers, fraud prevention tools, and networks through a single API. The company's technology stack includes payment orchestration, payment processing, fraud prevention capabilities, and real-time customer analytics. Key features include one-click checkout experiences, customizable payment flows, automated payment reconciliation across multiple payment service providers, subscription management tools, and identity-based authentication. The platform has demonstrated measurable impact, with clients reporting up to 40 percent increases in acceptance rates and three times higher conversion rates compared to traditional checkout solutions. Deuna raised $37 million in total funding, including a $30 million Series A round in July 2022 led by Activant Capital, with participation from Valor Capital, Abstract Ventures, Acrew Capital, and Upload Ventures. The company serves major enterprise clients across multiple industries including aviation, quick-service restaurants, telecommunications, luxury goods, and entertainment platforms. Recent partnerships include integrations with Mastercard's Click to Pay, PayPal, Unlimit for cross-border payments, and Hands In for split payment capabilities. Deuna has expanded its presence across Mexico, Colombia, Ecuador, and Chile, targeting the Latin American e-commerce market.