meXCo Soluciones

MeXCo Soluciones is a financial inclusion fintech operating in Mexico City that provides financial education and digital financial products to small businesses, informal sector workers, and their employees. The company employs a distinctive field agent model utilizing women advisors called Noahuis (meaning aunts in Nahuatl), who establish long-term relationships with clients to ensure understanding, adoption, and proper use of financial tools and services. MeXCo focuses on bridging the gap between new digital financial technologies and their low adoption among low-income and unbanked populations. The company brings technological ecosystems to small and medium enterprises to help improve business management, increase sales, and achieve customer loyalty through personalized and transparent approaches. MeXCo has participated in strategic pilot projects with major financial institutions including Banco Santander, aimed at digitally onboarding mom-and-pop shops to better manage their finances and create an agent banking ecosystem that enables them to compete with larger banks and retailers offering financial services. The company leverages communications and CRM technology to manage its human resources and sales processes while providing timely and respectful follow-up support throughout the client adoption process. MeXCo recruits individuals with knowledge of technology and experience in call centers, technical support, training, or pedagogy to install financial tools in small businesses and train clients in their proper use. The company positions itself as a social venture generating employment opportunities for women over 40 years old who face limited options in the workforce while addressing the critical challenges of financial inclusion and business management in underserved Mexican communities.