Presanómico

Prestanómico is a Mexican fintech company that operates as an embedded finance platform offering Lending-as-a-Service (LaaS) to businesses in Mexico. The company enables financial institutions, commercial chains, and service companies to provide direct credit origination to their existing customers and employees through digital channels. Prestanómico provides personal and payroll loans through web and mobile applications, managing the complete lending cycle including promotion, origination, credit and risk analysis, disbursement, collections, and customer retention. The platform is designed to help companies offer financing under an embedded finance model without building their own lending infrastructure. The company has formed strategic partnerships with traditional financial institutions including Monte de Piedad and Banregio, allowing these organizations to offer personal loans using Prestanómico's technology while maintaining their own branding and resources. Prestanómico has also worked with Uber to provide lending services to gig economy workers. Founded by Guillermo Gómez del Campo, who serves as CEO and Executive President, Prestanómico is headquartered in Benito Juárez, Mexico City. The company raised $300,000 from Latinia in 2019 as part of its Series A round, with additional investment from Startupbootcamp and other investors. Prestanómico has received recognition from industry organizations, including selection by Startupbootcamp and Finnovista as one of the best fintechs in Latin America in the scaling stage, and was part of the second generation of the Startupbootcamp Fintech Scale program in Mexico City. The company emphasizes particular focus on microlending to gig economy workers and underbanked segments of the Mexican population, positioning itself as one of the first companies in Mexico to operate under the Lending-as-a-Service model.