Trusting Social

Trusting Social is an artificial intelligence-powered fintech company that provides alternative credit scoring and financial inclusion solutions for emerging markets across Asia. Founded in 2013 in the United States by Nguyen Nguyen, Tuyen Huynh, and Rohit Narang, the company is headquartered in Singapore and operates in Vietnam, Indonesia, India, and the Philippines. Trusting Social leverages big data, machine learning algorithms, and alternative data sources including anonymized mobile and telco data to generate credit scores for underbanked and financially invisible consumers who lack traditional credit histories. The company's product suite includes Trust Scores for alternative credit and fraud scoring, Trust Vision for digital customer onboarding with facial recognition and identity validation, and Smart Customer Acquisition tools to target creditworthy borrowers. Trusting Social operates through two business models: an Enterprise business where financial institutions pay per use for its services, and a Partnerships business where it co-creates and manages consumer credit portfolios with partners. By 2020, the company had scored over one billion users and served more than 170 financial institutions across Asia. Trusting Social has raised substantial funding including a $65 million Series C round in April 2022 led by The Sherpa Company, a subsidiary of Vietnam's Masan Group, bringing total funding to over $200 million. Investors include Sequoia Capital, Beenext, 500 Global, and Genesis Alternative Ventures. The company has received multiple recognitions including winning the Thematic AI Award at the Singapore FinTech Festival 2023 and achieving ISO/IEC 27001 certification for information security across its operations. Trusting Social has also developed Agent Foundry, an AI-powered agent platform backed by Microsoft Azure technologies, expanding beyond credit scoring into broader enterprise AI solutions.