Quincelana, formally known as Quincelana Apoya tu Economia S.A.P.I. de C.V., is a Mexican fintech company that provides earned wage access services to employees through a B2B2C model. The platform allows workers to request advances on their biweekly salary payments without traditional loan requirements or lengthy approval processes. Users can access up to 30 percent of their monthly net salary through the company's mobile application, web platform, and text messaging services. The service operates through employer partnerships, where companies affiliate with Quincelana to offer this benefit to their workforce. Employees must have worked at their affiliated company for at least six months to qualify for the service. Once approved, workers receive a Quincelana-branded card where advance funds are deposited, which functions as a debit card for purchases at physical and online establishments, as well as ATM withdrawals. Founded by Mexican entrepreneurs Ernesto Haua Rachner and Luis Magaña Lizárraga, the company positions itself as supporting the financial needs of Mexican workers in the C and D socioeconomic segments who often face liquidity challenges between pay periods. The platform charges a commission to users for accessing their earned wages early, while companies handle employee verification. As of 2021, Quincelana served over 75 corporate clients and maintained a repayment rate of 98.5 percent. The company operates from Toluca, Estado de Mexico, and competes in the emerging earned wage access sector alongside traditional payroll advance products offered by banks. Quincelana has indicated interest in expanding its product suite to include microinsurance offerings for its user base.