VIWALA

VIWALA is an impact-focused lending platform headquartered in Mexico City that provides growth capital to small and medium-sized enterprises with social and environmental impact. Founded in 2019 as an initiative of New Ventures Group, the company operates as an Investment Promotion Company (SAPI) regulated as a commercial entity and subject to oversight by Mexico's Tax Administration Service (SAT) and Financial Intelligence Unit (UIF). VIWALA specializes in financing businesses in the missing middle segment, offering loan amounts ranging from MXN 100,000 to MXN 10,000,000 (approximately USD 5,000 to USD 500,000). The platform's flagship product is Impact-Linked Loans, which integrate measurable sustainability and inclusion commitments into loan terms, rewarding companies that promote gender equality, environmental protection, and UN Sustainable Development Goals alignment. VIWALA deploys multiple debt instruments through its technology-enabled platform, including pay-for-impact loans, revenue-based loans with variable payments tied to sales performance, and fixed-payment loans. The company targets women-led businesses, LGBTQ+-led enterprises, and companies that benefit marginalized populations or demonstrate positive environmental practices. Target clients must have at least one year of operations and minimum annual sales of MXN 1,000,000. VIWALA has disbursed over USD 3.6 million to more than 83 impact SMEs since launch, with typical loans averaging approximately USD 50,000 over 36-month terms. The company partners with international development institutions including IKEA Social Entrepreneurship through the MAPFUND initiative, and works with organizations such as Pro Mujer to close financing gaps for impact enterprises across Mexico and Latin America. VIWALA uses blended finance structures, leveraging philanthropic capital to mobilize private investment from angel investors and family offices.