Salud Fácil is a Mexican fintech company headquartered in Guadalajara, Jalisco, that specializes in healthcare financing for underserved populations and medical professionals. Founded in May 2013, the company operates as a credit marketplace providing low-cost financing solutions for medical treatments, procedures, and medical equipment acquisition. The platform primarily serves two distinct customer segments: low-income patients who need access to private healthcare services and cannot afford out-of-pocket costs, and healthcare professionals seeking to equip or upgrade their medical facilities. For patients, Salud Fácil acts as an intermediary between individuals at the base of the economic pyramid, private hospitals and clinics, and financial institutions, brokering loans that enable access to quality healthcare at private institutions as an alternative to overcrowded public hospitals. For medical professionals, the company provides financing and leasing arrangements for the acquisition of medical equipment to equip hospitals, clinics, and private practices. The company has received venture capital backing from investors including KOIS, Accion, Angel Ventures Mexico, Hi Ventures, and Optum Ventures, with reported funding rounds totaling several million dollars between 2013 and 2016. Salud Fácil addresses a critical market need in Mexico where out-of-pocket healthcare costs represent a significant portion of total healthcare expenditures and where private health insurance coverage is limited to a small percentage of the population. The company positions itself as offering competitive interest rates and streamlined application processes without extensive bureaucratic requirements, making healthcare financing accessible to populations traditionally excluded from conventional financial services.