prexto

Prexto is a Mexican fintech company operating as an embedded finance platform provider that enables businesses across multiple industries to offer financial services to their stakeholders. Founded in 2018 and legally registered as Prexto Financial SAPI de CV, the company is headquartered in Cuajimalpa de Morelos, Mexico City. The company operates through a white-label Software-as-a-Service platform that allows partner organizations to provide lending and other financial products under their own brand, integrating seamlessly with existing systems. Prexto targets both small and medium enterprises and individuals, particularly focusing on workers in the gig economy and those with variable incomes who have historically faced limited access to traditional banking services. The platform provides end-to-end technology infrastructure and capital solutions, enabling companies to extend financial services to employees, contractors, suppliers, customers, partners, merchants, and sellers. The company's business model positions it as a financial services infrastructure provider rather than a direct lender, offering digital lending capabilities, loan origination automation, real-time credit decisioning, and payment automation through its platform. Co-founded by Franco Cusi and Miguel Paramo, who brings over 18 years of experience in credit, risk, and collections management from institutions including Provident Mexico and GE Money, Prexto completed a pre-seed funding round in May 2019 with backing from Right Side Capital Management. The company employs between 11 and 50 people according to recent data. Prexto's specializations include partner lending, embedded finance solutions for the gig economy, and providing financial technology infrastructure for companies seeking to democratize access to financial services in Mexico's underbanked market segments.