AddACCION

AddACCION is a comprehensive CRM and BPM (Business Process Management) platform designed specifically for digital banks, fintech companies, insurance firms, and insurtechs operating in Latin America. Founded in 2014 and headquartered in Mexico City, the company provides an integrated technological solution that centralizes sales, customer service, collections management, and marketing operations into a single unified platform with a 360-degree view of customer interactions. The platform enables financial institutions to automate sales processes from onboarding to multi-product origination, manage collections across all stages including early delinquency through judicial recovery, and coordinate multichannel campaigns across IVR, SMS, WhatsApp, social networks, mobile apps, home banking, and landing pages. AddACCION's collections module, AddCOLLECTION, helps institutions systematically manage debtor portfolios through coordinated outreach strategies, improving recovery rates and reducing operational costs. The platform incorporates artificial intelligence for customer qualification and credit risk assessment, automating the origination process from microloans to SME and mortgage loans. With over 30 years of combined team experience and more than 100 successful implementations across Latin America, AddACCION has established itself as a reference point in the region for financial services technology. The company has formed strategic alliances with platforms like Mox to offer integrated payroll verification services, enabling more comprehensive credit evaluation capabilities for its financial institution clients. AddACCION operates through SAAZANT GROUP, S.A. DE C.V., a legally constituted Mexican entity, and serves clients throughout Latin America with implementations in both cloud and on-premise environments.