Atrato

Atrato is a Mexican fintech company operating in the buy now, pay later (BNPL) sector. Founded in 2019 and headquartered in Mexico City, the company provides flexible payment solutions that enable consumers to make purchases at affiliated merchants both online and in physical stores. Atrato allows customers to finance purchases of up to 200,000 Mexican pesos and pay in installments over periods of up to 24 months without requiring a credit or debit card. The company's legal name is Atrato Technologies, S.A.P.I. de C.V., and it operates under the brand name Atrato Pago. Atrato's business model focuses on financial inclusion by serving consumers who may lack access to traditional credit cards or formal banking services, a significant demographic in Mexico's financial landscape. The platform integrates directly with merchant checkout systems, paying merchants upfront while collecting installment payments from consumers. The company generates revenue primarily through interest charged to consumers and merchant discount rates. Atrato was part of Y Combinator's Winter 2021 cohort and has raised over $17-20 million in funding from investors including Accel, Architect Capital, Four Cities Capital, Mexamerica Ventures, and Y Combinator. The company has grown to employ between 51-200 staff members and works with over 1,000 affiliated brands and merchants across Mexico. Market research indicates Atrato is among the leading BNPL providers in Mexico's rapidly growing installment payment sector, which is projected to reach $13.85 billion by 2031. According to founder statements, the company was reportedly acquired after scaling to approximately $20 million in annualized revenue, though specific acquisition details remain undisclosed.