avenida+

Avenida+ is a white-label marketplace and e-commerce platform based in Buenos Aires, Argentina, serving business-to-business clients across Latin America. The company operates a comprehensive marketplace-as-a-service solution that integrates embedded finance, insurtech, catalog management, payments, and logistics into a single ecosystem. Avenida+ enables financial institutions, payment card issuers, loyalty program operators, and shopping mall associations to launch customized online marketplaces where customers can access products and services from both local merchants and global brands. The platform provides access to over 100,000 products from more than 4,500 merchants and serves banks with a combined card base of approximately 24 million payment cards. The company's white-label technology allows clients to build multi-store, multi-seller marketplaces under their own branding. Avenida+ was founded in 2017 and has established strategic commercial relationships with financial institutions throughout Latin America, focusing on helping banks and other organizations monetize their customer bases through embedded financial services such as loans and insurance. In March 2022, Canadian fintech company Mobi724 Global Solutions announced a $4 million agreement to acquire Avenida+, having previously formed a strategic alliance with the company in November 2020. The acquisition was structured to leverage Avenida+'s merchant network and banking relationships to expand payment card-linked solutions across the Latin American market. The company's leadership team, including CEO Daniel Jejcic and CFO Mayra Fiszman, continued in their roles following the acquisition, which was expected to close in mid-2022.