Dineria

Dineria is a digital lending platform operating in Mexico under the corporate name Proximus Finance, part of the Proximus Finance Group which operates multiple companies globally. The company provides immediate personal loans ranging from 1,000 to 35,000 Mexican pesos to individuals aged 21 to 70 who have verifiable income and acceptable credit history. Loans can be repaid on flexible schedules including weekly, biweekly, semi-monthly, or monthly terms depending on the borrower's salary frequency. The platform primarily operates through its website, offering a fully digital loan application process designed to provide credit approval within minutes. Dineria has integrated open finance technology through partnerships with providers like Belvo, enabling automated access to applicant financial data and eliminating manual document collection. This integration allows the company to streamline its proprietary risk assessment model and accelerate loan disbursement. According to available information, the company employs approximately 51 people and is headquartered in Mexico City's Cuauhtémoc municipality. Dineria positions itself as a financial inclusion solution targeting the Mexican market where credit access remains limited. However, the company has faced regulatory scrutiny and consumer complaints. According to the Buró Comercial de la Profeco, Dineria received over 80 complaints between 2024 and early 2025, while consumer advocacy organizations have documented approximately 370 complaints in the first half of 2025 related to aggressive collection practices. Critics have noted transparency issues regarding loan terms and costs, and the company has been cited for collection tactics that allegedly include harassment of borrowers and their contacts. Despite these challenges, Dineria continues to operate as a registered entity in Mexico's lending market.