Equity Link is a Mexican fintech company that operates as a SOFOM (Sociedad Financiera de Objeto Múltiple) specializing in supply chain financing for small and medium-sized enterprises in Mexico and Latin America. Founded in 2015 by Mario E. Antúnez Cruz, the company began operations in 2017 from its headquarters in Chihuahua. Equity Link focuses on providing financial solutions to the export-oriented industrial and manufacturing sector, capitalizing on nearshoring trends and technological innovation in financial services. The company offers several financial products including invoice factoring for both clients and suppliers, revolving credit lines, term loans, and leasing services. Its factoring solutions enable businesses to advance their accounts receivable and obtain liquidity within 24 hours without incurring traditional debt. The platform provides real-time invoice monitoring and integrates with client ERP systems for tailored service delivery. Equity Link's target market includes small and medium manufacturers and exporters in industries such as manufacturing, food processing, logistics, metals, and construction. The company serves clients across multiple states including Chihuahua, Nuevo León, Mexico City, Ciudad Juárez, Tijuana, and extends operations to El Paso, Texas and New Mexico. As of 2024, HR Ratings assigned the company a credit rating of HR BBB- HR3. The fintech operates through proprietary technology platforms, including a Lending-as-a-Service (LaaS) model that facilitates invoice payments for businesses of various sizes. Equity Link received debt financing in December 2024 and maintains offices in Chihuahua, Mexico City, Ciudad Juárez, Guadalajara, Hermosillo, and El Paso.