FairPlay

Fairplay is a revenue-based financing platform headquartered in Ciudad de México that provides growth capital to small and medium-sized businesses in the retail and e-commerce sectors across Mexico and Latin America. Founded in December 2019 by Manolo Atala and Andrew Devlyn, the company operates as FREEDOM TO SCALE, S.A. de C.V., SOFOM E.N.R., a non-bank financial institution regulated under Mexico's SOFOM framework. Fairplay offers flexible credit lines to e-commerce companies, marketplace sellers, retailers, and wholesalers to fund inventory purchases, digital marketing campaigns, and logistics costs. The platform utilizes data-driven analysis to assess business performance and sales patterns, providing financing that adapts to the revenue flow of each business. Unlike traditional bank loans, Fairplay advances capital in exchange for a flat fee and a revenue share until the capital is repaid. The company also offers complementary services including sales analytics, financial health assessments, business projections, and corporate cards. As of 2024, Fairplay announced plans to deploy over 4 billion pesos in financing to Mexican SMEs, targeting businesses with minimum monthly revenues of 100,000 pesos and at least 12 months of sales history. The platform has facilitated over 125 million dollars in loans to hundreds of businesses. Fairplay has raised significant capital, including a 100 million dollar debt facility from Community Investment Management and 8.5 million dollars in equity from investors including QED Investors, DILA Capital, Elevar Equity, Speedinvest, Nazca, Kayyak Ventures, and BBVA Spark. Notable clients include Luuna, Gaia, Inova, and Dorothy Gaynor. The company operates from offices in Miguel Hidalgo, Ciudad de México.