Anticipa

Anticipa was a Mexican fintech platform specializing in merchant cash advances for small and medium-sized enterprises. . . , targeting formal retail establishments with at least three years of operations and minimum monthly card sales of 150,000 pesos. The company's proprietary algorithm analyzed historical card sales data to determine advance amounts, with repayment structured as a fixed daily percentage of card transactions rather than traditional amortization schedules. In August 2025, . . The merchant cash advance sector in Mexico represents a market estimated at over 400 billion pesos annually. Following the acquisition, Anticipa's technology and customer base were integrated into Finsus' broader platform as part of the acquirer's strategy to become a leading digital neobank serving Mexico's underbanked SME segment. The company operated from Ciudad de México and its website remains active as of early 2026.